— PRODUCT MANAGEMENT • DISCOVERY • DIGITAL EXPERIENCE
Simona Orlandi.
12+ years of experience across organisations including Unipol, Aruba, Ducati and QubicaAMF, defining digital products and services. I bring together business, technology and customer perspectives to shape product vision, set direction and preserve it as products evolve.
WORK EXPERIENCE
ACSoftware S.r.l.
— Product Manager | Customer Experience & Digital Platforms
2024 - Present
Led product discovery and product strategy for Knowesis, Observa and Block4Mat, shaping product vision and driving its execution across industrial IoT, smart buildings and immersive digital experiences.
Partnered with enterprise prospects to validate product-market fit, refine commercial propositions and support strategic go-to-market decisions.
Built and scaled a 5+ member Design function supporting internal products and client projects, introducing workflows that improved delivery efficiency by 20%.
Aruba.it S.p.A.
— Design Team Lead | Corporate Websites
2023 - 2024
Guided the redesign of Aruba's web ecosystem, combining experience strategy, program management and leadership of 4+ designers to ensure consistency, roadmap continuity and delivery across 27+ websites and digital services.
QubicaAMF S.p.A.
— Product Researcher | R&D, Product Design & Strategy
2022 - 2023
Drove product discovery and market analysis across a B2B2C ecosystem of 4+ connected platforms including kiosks, mobile apps and SaaS services, shaping product concepts, requirements and feature definition through customer insights.
Defined the Design career path and contributed to scalable design practices, improving consistency across product, design and engineering teams.
Unipol Gruppo S.p.A.
— Digital Experience Lead | Product & Journey
2016 - 2022
Coordinated multidisciplinary teams across strategic Mobility and Property initiatives as the Digital Experience Lead within Unipol's Center of Excellence.
Governed enterprise digital initiatives, translating business objectives into digital experiences, product concepts and execution plans while coordinating cross-functional delivery across multiple products and system integrators.
Drove the evolution of UniSalute's digital ecosystem including UniSalute Up, Reserved Areas, Insurance Quotation, Flexible Benefits and internal platforms, leveraging design to ensure consistent customer experiences at enterprise scale.
Led UniSalute Up from concept to launch (1M+ downloads, 4.5★ & 22K reviews), reducing call center volume by ~30% while improving user autonomy and satisfaction. The app received the Le Fonti Award for Best Health Insurance App.
Ducati Motor Holding S.p.A.
— Digital Designer | Brand & Corporate Marketing
2015 - 2016
Contributed to digital marketing, brand communication and customer experience initiatives, creating consistent digital assets for corporate and product launches.
Earlier Career 2005 - 2015 across: Digital Communication • Marketing • Sales • Travel
CONTACT
EXPERTISE
Product Management
Roadmapping • Prioritisation • Product Positioning • Value Proposition • Pricing • Go-to-Market
Customer & Business
Customer Journey • Product Requirements • Market Analysis • Business Analysis • User Research • CX / UX • Product Marketing
Leadership & Delivery
Stakeholder Management • Program Management • Delivery Governance • Executive Alignment • People Management
Tools
Jira • Confluence • Figma • Miro • Google Analytics • Adobe • AI & LLM
AWARDS
2025 Premio Spina
Observa for Mudem, Banca d’Italia Special mention for inclusivity & innovation.
2019 Le Fonti Awards
UniSalute Up Best Insurance App
Special mention for UX, CX & innovation.
EDUCATION
Master in Product Management
Product Heroes | 2024
ITS - Multimedia & Communication EQF Level 5 Degree Equivalent | 2015
Technical Diploma in Scenography
Accademia di Belle Arti, ATER | 2005
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner